ChikensRoadPro was founded in 2008 by Dr. Emma Mitchell, a veterinarian with a passion for sustainable agriculture and a vision to transform Australia's poultry industry. After spending a decade working with various poultry operations across Australia, Dr. Mitchell identified a critical gap in the market: the need for comprehensive, data-driven insights about chicken consumption patterns and their broader implications.
What began as a small consultancy with just three team members has since grown into Australia's leading poultry industry research and advisory firm. Our journey hasn't been without challenges – the 2011 avian influenza outbreak and the 2020 pandemic both tested our resilience and adaptability. However, these challenges only strengthened our commitment to supporting sustainable and ethical practices in the industry.
In 2015, we expanded our focus to include environmental and ethical considerations, recognizing the growing consumer awareness around these issues. This expansion led to partnerships with leading environmental organizations and animal welfare groups, positioning us as a trusted bridge between producers, consumers, and advocacy organizations.
Today, ChikensRoadPro employs a diverse team of researchers, industry specialists, and sustainability experts. We've worked with over 200 organizations across Australia, from small family farms to major producers and retailers, helping them navigate the evolving landscape of poultry production and consumption. Our headquarters in Melbourne serves as a hub for industry collaboration, education, and innovation as we continue our mission to shape a more sustainable future for Australia's poultry sector.
At ChikensRoadPro, our mission is to drive positive transformation in Australia's poultry industry through comprehensive research, actionable insights, and collaborative approaches that balance economic viability with environmental sustainability and ethical considerations.
We are committed to conducting research with the highest ethical standards and sharing our findings transparently, even when they challenge conventional wisdom or industry practices.
Our recommendations and insights are grounded in rigorous data analysis and scientific methodology. We believe that sound decisions must be based on reliable evidence rather than assumptions or trends.
We recognize the complex interplay between economic, environmental, and ethical considerations in the poultry industry and strive to provide balanced perspectives that acknowledge these interconnections.
We believe that meaningful change emerges from collaboration between diverse stakeholders. We actively foster partnerships that bring together producers, consumers, researchers, and advocacy groups.
While we value theoretical knowledge, our ultimate focus is on developing practical, implementable solutions that create real-world impact for our clients and the broader industry.
We embrace a culture of ongoing education and adaptation, constantly seeking new knowledge and evolving our approaches to stay at the forefront of industry developments.
Our diverse team combines expertise in veterinary science, agricultural economics, environmental sustainability, and consumer behavior to provide comprehensive insights into Australia's poultry industry.
Founder & Managing Director
With over 25 years of experience in veterinary science and agricultural consulting, Emma leads our strategic direction and research methodology. Her doctoral work on sustainable poultry production systems at the University of Melbourne established many of the frameworks we continue to use today.
Head of Research & Analytics
Raj brings his background in agricultural economics and data science to lead our research initiatives. Before joining ChikensRoadPro, he worked with the CSIRO developing predictive models for agricultural production and consumer demand patterns across various food sectors.
Sustainability & Ethics Director
Sophie oversees our environmental and ethical research initiatives. With a master's degree in Environmental Management from UNSW and previous experience at WWF Australia, she brings valuable expertise in sustainability metrics and ethical certification frameworks to our team.
Industry Relations Manager
James brings 15 years of experience in Australia's agricultural sector to his role managing our relationships with industry partners. His background in both production and retail gives him unique insights into the entire poultry supply chain, making him an invaluable liaison between our research team and industry stakeholders.
Over the past 15 years, ChikensRoadPro has established itself as Australia's leading authority on poultry consumption patterns and sustainable industry practices.
We've conducted Australia's most extensive longitudinal study on chicken consumption patterns, tracking changing consumer preferences across 10,000+ households for over a decade. This research has been cited in more than 50 academic publications and industry reports.
Our work has been recognized with multiple awards, including the 2019 Australian Agricultural Consultancy of the Year and the 2022 Sustainability Research Excellence Award from the Australian Food & Grocery Council.
Our sustainable production frameworks have been adopted by producers representing over 40% of Australia's chicken production, leading to measurable reductions in environmental impacts and improvements in animal welfare standards.
We've trained more than 1,200 industry professionals through our workshops and certification programs, creating a network of sustainability champions across Australia's poultry sector.
Our consumer awareness app, launched in 2020, has been downloaded by over 150,000 Australians, helping consumers make more informed choices about the poultry products they purchase based on sustainability and ethical metrics.
Our methodologies for assessing the environmental impact of poultry production have been adopted by research organizations in five countries, establishing international standards for sustainability measurement in the industry.
ChikensRoadPro's research provided us with invaluable insights that completely transformed our production practices. Their comprehensive analysis of environmental impacts and consumer preferences helped us develop a sustainable strategy that not only reduced our ecological footprint but also increased our market share by 15% within a year.
As a retailer, understanding changing consumer preferences is critical to our success. ChikensRoadPro's consumer research has been instrumental in helping us adapt our poultry product range to meet evolving customer expectations around sustainability and ethics. Their insights consistently prove to be accurate and actionable.
The team at ChikensRoadPro brings an unparalleled depth of knowledge to their work. Their sustainability consulting helped our family farm transition to free-range production with minimal disruption and maximum efficiency. Three years later, we're seeing both environmental and financial benefits that exceed our expectations.
Whether you're a producer looking to implement sustainable practices, a retailer aiming to meet evolving consumer demands, or an organization seeking insights into Australia's poultry consumption patterns, our team is ready to help.
Contact Our Team